Introducing a super-premium raw pet food exclusive to neighborhood pet stores made with 95% real meat. Multiple concepts were presented to a focus group and we moved forward with this Instinct® Raw Signature™ concept focusing on the high meat percentage with transparent sourcing. The back of pack emphasized the small-batch made in Lincoln, Nebraska company-owned facilities story through photography and copy.

Work: Concepting, design in dielines, and photography art direction.

To truly refresh a pet food brand striving for a premium, natural ingredient focused story I knew we had to make a drastic change to Instinct's brand photography. Few brands in pet food were following the elevated food photography aesthetic clearly visible in the human food category. So, I worked to find the right photographer and provided art direction to create a new visual story for the brand that continues to be a major part of their aesthetic. 

Image compositions were developed to accompany copy and used on marketing materials and the brand website.

Work: Art direction, photography direction and shot list development, internal concept approvals, photoshoot quoting, on-set art director, and working with retouchers.

Work: Concept & design utilizing Amazon Brand Store available templates.

Entire brand store experience is live on Amazon.

For this project I had the opportunity to design a logo and branding for a Sunday brunch restaurant at the Missouri Botanical Garden. I wanted the logo and branding to reflect the space where the brunch is located. The floral ornaments in the logo were inspired by a pair of beautiful wrought iron gates that were at the restaurant’s entrance. And naturally (no pun intended) the colors and textures were close to the earth-tones and soft garden colors you can enjoy when having a nice brunch on a beautiful day at the Missouri Botanical Garden. 

I designed these infographics while working at Royal Canin. For the brand it was often necessary to communicate a lot of education and I wanted to do it in a way that wasn’t overwhelming to the consumer. Creating an infographic with as many graphic visual representations of that information helped keep it cleaner and easier to read. 

This brochure features 17 pure breed dogs and the formulas made specifically for the unique needs of the breed. Each spread features a pure breed, product benefits, bag images, and kibble shots organized in a consistent and clean design so the information is easy to read and find.

Logo design projects have always been exciting projects to dive into and collaborate with a client on. Trying to figure out their style and speak to it in type, color and imagery while putting aside any of my personal style allows for each logo to have its own persoanlity that reflects the client’s needs. 

The Japanese Festival was a wonderful opportunity to design multiple items for a popular annual event at the Missouri Botanical Garden. For the t-shirt design I illustrated a Bonsai tree with a setting sun behind it, stylized with brush stroke textures like the art of Japanese calligraphy. The front of the shirt featured a camellia flower I designed as the logo for the year's event. 

The event’s trip-fold schedule brochure and the poster was designed to emulate the flowing lines on the cover image* and continuing the green and orange from the shirt. 

*Cover image designed by: Jamie Vishwanat

Royal Canin has formulas for 17 pure breed dogs, tailored to each breed's unique needs. To speak to each of these breeds I designed a variety of materials to be used by the sales team to communicate to a consumer. Sell sheets (left) were designed as leave-behinds and featured callouts to unique traits of each pure breed dog and fun illustrated facts. For the iPad, demo teams at in-store events referenced individual digital documents for each breed to again speak to the unique needs of the breed. The user could scroll down from the main screen and learn more about the specific formula made for that dog. And finally, the flips cards (bottom right) were permanent sales tools for the sales team to use to train store associates on the breed. If you flipped the cards to the other side you could learn about the corresponding formulas.