To truly refresh a pet food brand striving for a premium, natural ingredient focused story I knew we had to make a drastic change to Instinct's brand photography. Few brands in pet food were following the elevated food photography aesthetic clearly visible in the human food category. So, I worked to find the right photographer and provided art direction to create a new visual story for the brand that continues to be a major part of their aesthetic. 

Image compositions were developed to accompany copy and used on marketing materials and the brand website.

Work: Art direction, photography direction and shot list development, internal concept approvals, photoshoot quoting, on-set art director, and working with retouchers.